South Africa's First Subscription Fashion Platform
Our mission at Front Row is to empower women with an inclusive rental service while promoting sustainability in the fashion industry. We aim to inspire confidence, empower self-expression, and promote versatility with our wide range of local and international luxury brands.
Front Row community is a judgment-free space where women can embrace their unique style, break free from fashion norms, and feel both sexy and comfortable in their own skin, whether they’re modestly dressed or more carefree.
By offering a more affordable sustainable fashion solution, we contribute to reducing the overall environmental impact of the fashion industry while promoting a more conscious approach to personal style.
