THIS PRIVACY POLICY FORMS PART OF FRONT ROW’S TERMS AND CONDITIONS. IF YOU DO NOT AGREE WITH ANY TERMS OF THIS PRIVACY POLICY, YOU MUST CEASE YOUR ACCESS TO THIS WEBSITE IMMEDIATELY.
IMPORTANT NOTICE
Your attention is drawn to clauses rendered in bold capitals in these terms. What follows is a summary for your convenience and does not form part of the agreement between You and Front Row. It is your responsibility to read the clauses referred to: By accessing this Website or renting or using the Products, you are agreeing to these Terms. If you do not agree to these Terms, do not use the Website or rent or order items (clause 2.2). You give Front Row permission to use and process certain of your personal information (clause 16)
1. Definitions
The following words and phrases have these meanings in this document:
1.1. “FR” means Front Row trading under RushTush (Pty) Ltd with registration number 2012/170058/07 with its Registered address at 403 Kylemore A Marina Residential, Dock Road, Waterfront, Cape Town, 8001.
1.2. “Personal Information” is as defined in POPI.
1.3. “POPI” means the Protection of Personal Information Act 4 of 2013.
1.4. “Process” in relation to Personal Information means to collect, organize, store, modify, retrieve, refer to, distribute, erase, or otherwise as defined in POPI.
1.5. “Website” means Internet Worldwide website at www.rentfront.com(including subdomains).
1.6. “You” or the “user” means any person who registers to use or accesses this Website for any purpose.
2. Status and Variation
2.1. Front Row respects and recognizes the importance of protecting your privacy. This Privacy Policy statement sets out Front Row’s information gathering and dissemination practices in respect of the Website.
2.2. This Privacy Policy forms part of the Terms and Conditions of Use of this Website. If you do not agree with this Policy, then you may not use this Website and are required to cease doing so immediately.
2.3. Front Row reserves the right to amend the terms and conditions of this Privacy Policy at any time. Front Row will notify you when you next visit the Website and will also make reasonable efforts to notify you by email. Please refer to the last revision number and date at the top of this document to identify the latest version.
2.4. Continued use of the Website after any amendments have been made constitutes your acceptance of the Privacy Policy as amended.
3. Links to other Websites
3.1. Front Row has no control over and accepts no responsibility for the privacy practices of any third-party websites to which hyperlinks may have been provided and strongly recommend that you review the privacy policy of any website you visit before using it further.
4. Personal Information Collected
4.1. When you register an account on this Website, Front Row collects Personal Information about you, including information that directly or indirectly identifies you if you choose to share it with Front Row.
4.2. Front Row will only collect Personal Information for a purpose consistent with the purpose for which it is required. Front Row collects the following information:
4.2.1. your name and surname;
4.2.2. your username;
4.2.3. your email address;
4.2.4. your password;
4.2.5. physical address for deliveries; collections and information from your browser, computer, or mobile device, which provide us with technical information when you access or use the Portal, including device and network information, cookies, and analytics information.
5. Processing of Personal Information
5.1. Front Row will only Process Personal Information in a manner that is adequate, relevant, and not excessive in the context of the purpose for which it is processed. That purpose will be compatible with that for which it was collected unless you have consented to an alternative purpose in writing, or we are permitted by POPI or in terms of national legislation of general application.
5.2. Front Row uses the information we collect to:
5.2.1. provide you with access to this Website.
5.2.2. present certain material set out on the Website to you.
5.2.3. process your orders or queries on products.
5.2.4. have products delivered to you.
5.2.5. communicate with you as necessary.
5.2.6. improve the Website; and
5.2.7. process as described elsewhere in this clause.
5.3. As permitted by POPI, Front Row may use Personal Information collected to compile profiles for statistical purposes. No information contained in the profiles or statistics will be able to be linked to any specific user.
5.4. Front Row undertakes that your information will be processed in accordance with applicable law and that it will only process the information in a manner consistent with allowing the use of this Website and will process it to the minimum extent necessary.
5.5. You may, at any time, access your Personal Information which Front Row holds. You may also correct your Personal Information held by Front Row, should the need arise. In this regard, you may send an email to info@rentfrontrow.com.
6. Third Parties
6.1. We will not disclose any Personal Information relating to you to any third party unless your prior written agreement is obtained, or we are required to do so by law.
6.2. You consent to Front Row sharing the information completed on an order with its suppliers for the purposes of providing you with the products, or with another services provider should the circumstances demand.
7. Security
7.1. Front Row will take appropriate, reasonable technical and organisational measures as required by the applicable law to protect the information submitted to or collected by this Website from loss, misuse, unauthorised disclosure, alteration, or destruction.
7.2. Front Row will secure the integrity and confidentiality of Personal Information in its possession or under its control by taking appropriate, reasonable technical and organisational measures to prevent:
7.2.1. loss of, damage to, or unauthorised destruction of Personal Information; and
7.2.2. unlawful access to or processing of Personal Information.
7.3. Front Row will take reasonable measures to:
7.3.1. identify all reasonably foreseeable internal and external risks to Personal Information in its possession or under its control.
7.3.2. establish and maintain appropriate safeguards against the risks identified.
7.3.3. regularly verify that the safeguards are effectively implemented; and
7.3.4. ensure that the safeguards are continually updated in response to new risks or deficiencies in previously implemented safeguards.
7.4. Front Row endeavors to protect your Personal Information, but you understand that no data transmission over the Internet can be guaranteed to be secure, and Front Row cannot ensure or warrant the security of any information you transmit to us. Transmitting Personal Information is done at your own risk.
8. Destruction of Personal Information
8.1. Front Row will delete all Personal Information, insofar as it relates to you when it receives a written instruction from you to do so unless we are obliged by law or under our obligations to you to retain such information.
8.2. Front Row will destroy or delete any Personal Information that is no longer needed by it for the purpose it was initially collected, or subsequently Processed.
8.3. Front Row may retain information from deleted accounts to comply with the law, prevent fraud, resolve disputes, troubleshoot problems, and enforce any of its terms. Any information Front Row retains will be handled in accordance with this Privacy Policy.
9. Cookies
9.1. Front Row may utilise temporary or session cookies. A cookie is a small text file that is stored on your device (computer, mobile phone, tablet, or other) by a website’s server. Each cookie is unique to your web browser and contains completely anonymous information such as a unique identifier and the website name. This allows a website to remember things like your personal preferences, products you prefer, or what’s in your shopping basket.
9.2. Front Row utilizes first-party cookies. This enables it to improve users’ experience on the Website through various means such as storing preferences (like keeping a user logged in) or determining aggregate usage behavior (time on site, number of pages viewed, etc.) through web analytics tools like Google Analytics and to provide more relevant display advertising to users who have visited the Website, using third-party tools such as the Google Analytics Remarketing.
9.3. This allows Front Row to track your use of this Website.
9.4. Cookies by themselves will not be used to personally identify users but Front Row may use them to compile de-identified statistics relating to use of or feedback on the performance of this Website.
9.5. The following classes of information may be collected in respect of users who have enabled cookies: the browser software used; IP address; date and time of activities while visiting the Website; URLs of internal pages visited; and referring to websites, search engines, and the like.
9.6. Front Row is committed to providing you with choices to manage your privacy and sharing.
9.7. If you do not wish cookies to be employed to customise your interaction with this Website, it is possible to alter the way your browser handles cookies. Please note that, if this is done, certain services on this Website may not be available. Users can also opt out of the Google Display Network using the Ads Preferences Manager. Because some of our website’s features utilise cookies, we recommend that users do not block them.
10. Transfer of Personal Information
10.1. Front Row Website is operated from the Republic of South Africa (“RSA”). 10.2. Front Row will not transfer your Personal Information or any portion of it to any third party for any reason without your prior written consent, except to the extent that Front Row uses third-party service providers to host its database, subject to the provisions of the clause.
10.3. Front Row may use hosting or cloud services to operate this Website and store its data that are not located in South Africa. If Front Row does so, it will ensure that the level of protection given to your Personal Information is at least as good as that provided for under South African Law, either by means of a binding contract with the service provider or by using a service provider located in a country with privacy laws of similar or stronger effect.
11. Queries
If you have any queries about this Privacy Policy, please contact us by emailing info@rentfrontrow.com
